Experienced Leadership Committed to Serving the Community

Each of the LifeSpire of Virginia communities has a unique setting, distinctive features and its own leadership. They share LifeSpire’s vision of vibrant living, where faith, wellness and community flourish with a mission to empower individuals with choices in purposeful living.

At Lakewood, a common ethic prevails. We’re committed to being stewards of both the promises we make to the men and women who live here and the continuing high quality of the community itself. We’re here not simply to do a job but to serve to the best of our abilities.

Learn more about our exceptional Continuing Care Retirement Community in Richmond, Va.

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Meet The Lakewood in the West End Team:

Heather Crumbaugh

Heather Crumbaugh

Executive Director

Heather Crumbaugh has more than 15 years of experience in all aspects of senior living, including improving operational efficiencies and outcomes, team and census building, strategic planning and project management.

Crumbaugh most recently served as the regional director of operations, mid-Atlantic region for Senior Lifestyle Corp., where she had operational oversight of ten communities offering independent living, assisted living and memory support across five states. Prior positions include serving as vice president of sales and operations for upscale senior living communities in S.C., as well as CEO of a highly regarded life plan community in Chapel Hill, N.C.

Crumbaugh and her husband, Wade, are parents to seven adult children. She enjoys traveling, gardening, trying new recipes and said her greatest recreational joy is when she can beat Wade at golf.

Felicity Wood

Felicity Wood

Administrator of Health Services

A native of Pennsylvania, Felicity Wood assumed the position of administrator of health services in March 2006. She is a licensed nursing home administrator. In her role, Felicity is responsible for the daily operations of the delivery of care and wellness services to our residents in all levels of care.

Felicity holds a bachelor of science in psychology and English from St. Vincent College in Pennsylvania and a master of science in gerontology with a specialization in health care administration from Virginia Commonwealth University.

Felicity has previously served in assistant administrator and administrator roles for a nursing facility company with holdings in Virginia and North Carolina as well as serving as the director of resident Services and assistant administrator at a not-for-profit faith-based community in Richmond.

Felicity and her husband are the proud parents of three children.

Hillary Winkelmann

Hillary Winkelmann

Director of Marketing

Hillary grew up in the west end of Richmond and attended Collegiate Schools and graduated from Freeman High School. She earned a Bachelor of Arts in Psychology and Spanish from Gettysburg College. She received a Master of Science from McDaniel College in Human Services Management. Hillary has 16 years of experience in senior living and was most recently a director of sales and marketing at a continuing care retirement community in Southbury, Ct. Hillary is married and has two children, ages 14 and nine.

Beth M. Farris

Beth M. Farris

Director of Human Resources

A native of Ohio, Beth M. Farris assumed the position of Director of Human Resources in October 2015. In her role, she oversees all areas of recruitment, retention, and development of Lakewood’s wonderful and hard-working employees. After moving to the area in 2007, Beth held HR management positions, most recently with Consulate Health Care and HCR ManorCare.

Beth holds a Bachelor of Science in Business Management from Urbana University. She is also SHRM-CP certified.

In addition to spending time with her children, Beth enjoys watching football, attending Zumba classes, walking her dog, and especially traveling to Ohio to visit family and lifelong friends.

Julie Gaines Walton

Julie Gaines Walton

Chaplain

Julie Gaines Walton, a native of Charlottesville, Virginia, began serving as chaplain in June 2015. She holds bachelors’ degrees in music education and liberal studies from Longwood University and earned her master of divinity degree from Baptist Theological Seminary at Richmond. Prior to coming to Lakewood, she served as a chaplain intern at Westminster Canterbury Richmond and ministry intern at both Tabernacle Baptist Church in Richmond and Farmville Baptist Church in Farmville, Virginia.

Julie is passionate about working to create a welcoming, caring, comfortable community and cultivating a spirit of joy and hope in the lives of residents, staff members, and their families. When she’s not at Lakewood, Julie can be found running the streets of Richmond training for her next race, playing flute in the Richmond Pops Band, and spending time with her husband, Jeff.

Frank Simal

Frank Simal

Director of Facilities Management

Frank Simal, originally from Chicago, joined the Lakewood team in 2018. He has been involved with facilities management in the senior living industry since 2014. He graduated from Marquette University in 1990 and has worked in commercial construction and facilities management for more than 30 years.

Frank and his wife, Melissa, have been married more than 20 years and have six children. He enjoys working with the residents and looks forward to being a part of the continued growth of the community.

Sally San Soucie

Sally San Soucie

Director of Resident Services

Sally is a Massachusetts native who moved to Virginia in 1972. She grew up a few miles from Lakewood in Tuckahoe Village, and now lives in Raintree with her mother, her son, and their two cats. Sally has over 20 years of experience in healthcare, having worked at Westminster Canterbury in Richmond and Winchester, St. Mary’s Woods, and most recently VCU Health System. Sally loves entertaining at home, dining out, attending live theater and music events, and cheering for the Flying Squirrels. She is thrilled to have recently transitioned from Lifespire’s home office to her new role as Lakewood’s Director of Resident Services.

Eric Flynn

Eric Flynn

Director of Dining Services

Eric joins the Lakewood team from the Chesapeake Regional Hospital where he served as Director of Food and Nutrition. He also led the dining departments of two continuing care retirement communities and the Pinehurst Resort.

Eric has opened and operated many venues, led award-winning teams, increased client satisfaction, and improved financial performance.

 

Mike Hertzler

Mike Hertzler

Fitness and Vibrance Director

Mike joined the Lakewood team in March 2021, and holds his bachelor’s degree in Sports and Health Sciences, with a concentration in injury prevention and exercise science. He has achieved certifications in personal training, nutrition and exercise therapy through the International Sports Sciences Association. He also has a background in culinary arts and has served as a chef in several fine dining establishments.

Mike is passionate about working to create a broad wellness program and an individual-centered approach to health and fitness. Mike’s focus has been serving older adults with orthopedic limitations, past injuries and chronic conditions. He has served in senior communities for the last 8 years.

Mike’s favorite sport is basketball, which he played all throughout school. He also enjoys going to church, trying new adventures, being outdoors, hiking, camping, and spending quality time with his wife, Heather.

John Farmer

John Farmer

Director of Environmental Services

John joined the Lakewood team in February 2021. He has more than thirty years of leadership experience in environmental services management in both a continuing care retirement community setting and hospitals around the Richmond area.

Early in his career, he was employed as an executive housekeeper where he loved working with the residents and getting to know them as an extension of his own family. At Lakewood, he and his team ensure that the highest level of excellence in cleanliness and safety is consistently maintained.

Throughout his career, John has had a proven track record of success in service excellence that routinely resulted in the highest scores for team member engagement. He has also been a consistent top performer recognized by Gallup and Press Ganey polls for resident satisfaction for cleanliness.