Experienced Leadership Committed to Serving the Community

Each of the LifeSpire of Virginia communities has a unique setting, distinctive features and its own leadership. They share LifeSpire of Virginia’s vision of vibrant living, where faith, wellness and community flourish with a mission to empower individuals with choices in purposeful living.

At Lakewood, a common ethic prevails. We’re committed to being stewards of both the promises we make to the men and women who live here and the continuing high quality of the community itself. We’re here not simply to do a job but to serve to the best of our abilities.

Learn more about our exceptional Continuing Care Retirement Community in Richmond, Va.

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Meet The Lakewood in the West End Team:

Heather Crumbaugh

Heather Crumbaugh

Executive Director

Heather Crumbaugh has more than 15 years of experience in all aspects of senior living, including improving operational efficiencies and outcomes, team and census building, strategic planning and project management.

Crumbaugh most recently served as the regional director of operations, mid-Atlantic region for Senior Lifestyle Corp., where she had operational oversight of ten communities offering independent living, assisted living and memory support across five states. Prior positions include serving as vice president of sales and operations for upscale senior living communities in S.C., as well as CEO of a highly regarded life plan community in Chapel Hill, N.C.

Crumbaugh and her husband, Wade, are parents to seven adult children. She enjoys traveling, gardening, trying new recipes and said her greatest recreational joy is when she can beat Wade at golf.

Hillary Winkelmann

Hillary Winkelmann

Director of Marketing

Hillary grew up in the west end of Richmond and attended Collegiate Schools and graduated from Freeman High School. She earned a Bachelor of Arts in Psychology and Spanish from Gettysburg College. She received a Master of Science from McDaniel College in Human Services Management. Hillary has 16 years of experience in senior living and was most recently a director of sales and marketing at a continuing care retirement community in Southbury, Ct. Hillary is married and has two children, ages 14 and nine.

Julie Gaines Walton

Julie Gaines Walton

Chaplain

Julie Gaines Walton, a native of Charlottesville, Virginia, began serving as chaplain in June 2015. She holds bachelors’ degrees in music education and liberal studies from Longwood University and earned her master of divinity degree from Baptist Theological Seminary at Richmond. Prior to coming to Lakewood, she served as a chaplain intern at Westminster Canterbury Richmond and ministry intern at both Tabernacle Baptist Church in Richmond and Farmville Baptist Church in Farmville, Virginia.

Julie is passionate about working to create a welcoming, caring, comfortable community and cultivating a spirit of joy and hope in the lives of residents, staff members, and their families. When she’s not at Lakewood, Julie can be found running the streets of Richmond training for her next race, playing flute in the Richmond Pops Band, and spending time with her husband, Jeff.

Frank Simal

Frank Simal

Director of Facilities Management

Frank Simal, originally from Chicago, joined the Lakewood team in 2018. He has been involved with facilities management in the senior living industry since 2014. He graduated from Marquette University in 1990 and has worked in commercial construction and facilities management for more than 30 years.

Frank and his wife, Melissa, have been married more than 20 years and have six children. He enjoys working with the residents and looks forward to being a part of the continued growth of the community.

Sally San Soucie

Sally San Soucie

Community Outreach Liaison

Sally is a Massachusetts native who moved to Virginia in 1972. She grew up a few miles from Lakewood in Tuckahoe Village. Sally has more than 20 years of experience in healthcare, having worked at Westminster Canterbury in Richmond and Winchester, St. Mary’s Woods, and most recently VCU Health System. Sally loves entertaining at home, dining out, attending live theater and music events, and cheering for the Flying Squirrels. Sally first transitioned from Lifespire of Virginia’s home office to her role as Lakewood’s director of resident services before her role as community outreach liaison.

Catherine Chappell

Catherine Chappell

Assisted Living Administrator

Catherine Chappell joined Lakewood in August 2021 and is responsible for the day-to-day operations of Lakewood’s assisted living and memory care neighborhoods. She is a licensed assisted living administrator, bringing experience in both for-profit and non-profit retirement communities, and serving independent living residents and assisted living residents within the continuum of care.

A Richmond native, she has worked in healthcare administration for over 20 years.  Throughout her career, Catherine has been successful with building teams, cultivating a supportive and gracious living and working environment, and enhancing customer service and hospitality opportunities.

Catherine holds a bachelor of arts degree from Randolph-Macon Woman’s College and a master’s degree in human resource management from the University of Richmond.  Catherine is married and has three children.