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Lakewood Names New Executive Director

The Lakewood management team is pleased to announce that Heather Crumbaugh was recently named executive director, effective March 8. She has more than 15 years of experience in all aspects of senior living, including improving operational efficiencies and outcomes, team and census building, strategic planning and project management.

Crumbaugh most recently served as the regional director of operations, mid-Atlantic region for Senior Lifestyle Corp., where she had operational oversight of ten communities offering independent living, assisted living, and memory support across five states. In that position a noted accomplishment was improving the organization’s net operating income by over $500,000 within one year.

Prior positions include serving as vice president of sales and operations for upscale senior living communities in S.C., as well as CEO of a highly regarded life plan community in Chapel Hill, N.C.

“Throughout her career, Heather has proven a tremendous ability to address challenges across multiple environments and thrives on improving resident and team engagement, while creating a culture of hospitality and wellness focus,” Ray Fisher, LifeSpire of Virginia’s COO, stated. “We are very excited that she is joining our team as her depth of experience, sense of commitment and leadership skills will greatly benefit our residents and team members at Lakewood.”

Crumbaugh stated she is especially enthusiastic about returning to a community setting that she can call home.

“I’m very excited about the opportunity to lead Lakewood into the future and I can’t wait to get to know all of the team members and residents,” she said.

Crumbaugh and her husband, Wade, are parents to seven adult children. She enjoys traveling, gardening, trying new recipes and said her greatest recreational joy is when she can beat Wade at golf.